Monthly Archives: August 2014

Artists Need Social Media

Social NetworksArtists Need Social Media for your marketing strategy. If You Don’t Have Time to Devote to Social Media, you’re not going to be good at it. Just like if you don’t have time to exercise, you’re not going to have muscles.

Social media isn’t a fad, it’s a fundamental shift in the way we communicate. But, many artists still are intimidated at the idea of joining in on the Social Media Revolution.

There are many artists out there who still don’t have a website or email! Well if it’s working, more power to them! But for the rest of us artists who are challenged by the economy, it is time for us to ‘think outside the frame’ or studio! Here’s why…

We should be aware of new trends in design, decorating, fashion and technology and how it influences your art and sales.

Social networking websites, Facebook in particular, can be great ways to spread the word about your art. As with any communication model, though, you have to know how to use it in order to get where you want to go. Facebook is no panacea and just because you sign on doesn’t automatically mean your art world profile is destined for success.

You want to keep your finger on the pulse:

In this challenging economy, being a successful artist not only consists of creating great art, but it is also about creating a strong business.

Build Your Brand:

Using Social Media is the quickest way to build brand recognition for you and your art business.

Solid brand identity differentiates you from the pack.Art_-_Inspire_BlueWave_Website_Blog_Training_-_Home_Page_-_Get_Instant_Access

A strong brand is invaluable and serves to communicate credibility to your prospective customers and business associates.

“Americans are eager to deepen their brand relationships through social media,” said Mike Hollywood, director of new media at Cone. “It isn’t an intrusion into their lives, but rather a welcome channel for discussion.”

If you don’t have a website you are invisible. Not just hard to contact, invisible. A website is a must, a blog even better.

Social media is already changing the rules of the marketplace.

Yes, there will be another ‘new thing’ someday. But for the foreseeable future, this is the world ‘Social Media’, so it’s best to learn how to live in it!

…and if you’re still not convinced, WATCH THIS:  SOCIAL MEDIA REVOLUTION (with over 1,200,000 views!)

Americans feel different about a brand that they can interact it with via social media. 56% said yes that they feel a stronger connection with a company they can interact with via social networks and 57% say that they feel better served.

If you would like additional information on marketing, I invite you to this website/blog for some FREE marketing training videos:


Where To Buy Original Art In Sarasota – Siesta Key

Pink Sunset

Pink Sunset

Where to buy original art in Sarasota – Siesta Key, Florida? Owning an original piece of art is definitely affordable, if you know where to look. So many people wish they could buy a one of a kind, but assume it is far out of their price range. This is not the case if you familiarize yourself with the local art community in your area. Often, for a fraction of the cost of the works by more well known artists, you can purchase unique originals by locals. Not only do you acquire a beautiful piece of art, but support your home community as well.

Here are a couple of suggestions to buy original art:

1)  Artist Lloyd Dobson, from the Sarasota – Siesta Key area, has affordable original signed oil paintings and he ships free to the lower 48 United States also. Hundreds of customers from the west coast to the east coast are collectors of his paintings.

Siesta Key Farmers Market - Lloyd Dobson Artist

Siesta Key Farmers Market – Lloyd Dobson Artist

You may also find his work by visiting his tent booth on Siesta Key every Sunday. Come by and say hello. It is a Sunday morning tradition since 2008 from 8am to 2pm, the Siesta Key Farmers Market offers a wide variety of fresh fruits and vegetables, fine art by artist Lloyd Dobson, Jamaican prepared foods and pastries, hot breakfast, organic green tea, local plants, Italian olive oils, artisan breads, organic skin care products, clothing, jewelry, photography, pottery, and live music.

2)  Local Art Galleries, Custom Frame Shops, College Art Departments, Restaurants & Coffee House and Art Guilds.

These are a just a few outlets to follow when looking for local art, but be creative. Boutiques, libraries and art & craft fairs are all are possible avenues to try. The more you frequent local establishments, the better your chances of discovering unique and affordable art created by someone who might be your neighbor.
Finding interesting and good original art in the $100 to $500 price range is a challenge. However Lloyd Dobson’s oil paintings fall into this price range and makes it very affordable to have original art from a Sarasota – Siesta Key local artist. Lloyd even has original oil paintings below $50. His inspiration is a result of his love for the sugar white sand

Sea Breeze

Sea Breeze

beach of the Sarasota – Siesta Key, Florida area. With some of his travels through the Caribbean you will find paintings influenced from those areas as well.